UK bookmaker William Hill and casino game producer International Game Technology have agreed a partnership to add sports betting options to a number of US state lotteries.
Under the terms of the deal, the two companies, who have previously worked in tandem to win a similar contract in the state of Rhode Island, will expand their current offering to provide a complete online sports betting package, bringing together the IGT platform which enables land-based, mobile and retail gambling, and William Hill’s sports betting expertise.
IGT already offer their platform in four US states as a betting solution for a range of partners, while William Hill has also established operations in the five states that offer sports betting following the Supreme Court decision in May that overturned the federal ban on sports betting.
William Hill’s US chief executive Joe Asher said that their reputation and expertise made them an ideal partner for US lotteries:
William Hill’s track record as an operator globally, and our clear leadership as a sports book operator in the US, in particular, mean that US lotteries can be confident that in choosing IGT and us together, they will be benefiting from a reliable, trustworthy, and responsibly-managed solution.”
Prior to the overturning of the sports betting ban, there were four states in which betting frameworks already existed before the betting ban existed, but in 46 of the US states sports betting remained illegal. Since May, New Jersey, Mississippi, West Virginia and Illinois have either set up betting regulation frameworks or are moving ahead with the relevant legislation.
The North American chief executive of North America, Renato Ascoli, said that the deal with William Hill would put them in a good position as sports betting spreads throughout the US:
“We are delighted to be partnering with William Hill, whose proven leadership and capability in U.S. sports betting operations will ensure that we are able to fully support our lottery customers as states start to regulate these products.”
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Andie Hughes is a UK-based freelance betting and gambling writer with over a decade of experience in the industry, having written for Betfair, ESPN, Boylesports, Sporting Life and various other popular betting sites. Contact Andie at email@example.com.