UK Advertising Watchdog Bans Casino Advert

red banned image

The UK’s leading advertising watchdog, the Advertising Standards Authority (ASA) has banned a television advert for an online casino company on the grounds that it portrayed gambling as a game of skill rather than chance.

The advert, for, featured a man who was using a tablet while simultaneously spinning plates, to the applause of an audience. The voiceover for the advert, referencing a talent-show-related casino game, used the phrase ‘see if you’ve got the talent.’

According to ASA, that phrase, although linked to a licensing deal with the popular television show Britain’s Got Talent, was inappropriate and suggested that those playing the casino game in question would be able to exercise skill or improve their likelihood of winning. As a result, the advert was found to be in breach of the rules of the Advertising Code. was warned not to let the advert appear again in the same form, and to avoid suggesting there was an element of skill in its games.

Youth culture

The ASA have also announced an investigation into adverts by betting exchange Betfair, after they received complaints that the adverts in question included a character who appeared to be under the age of 25. The adverts featured a male actor walking into a darkened room in which betting-related activities were being projected onto the walls.

Paddy Power Betfair argued that the character’s clothing was not “associated with youth culture” and that he did not behave in a notably juvenile way, so no viewers would assume that the character was intended to be under 25. The ASA agreed and ruled that the adverts were not in breach of the Code.

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