Leading UK bookmaker, Sky Bet has announced the launch of three new betting tools as part of its attempt to promote safer gambling and to respond to public criticism of the betting industry.
The ‘Three Simple Tools’ campaign will run nationwide and will feature well known ‘Sky Soccer Saturday’ pundits Charlie Nicholas, Matt Le Tissier and Phil Thompson in what is seen as the follow up to a previous Sky Bet safety campaign promoting the ‘When the Fun Stops, Stop’ campaign.
The campaign will attempt to raise audience awareness of gambling controls that the company has put in place, with each of the Sky Soccer pundits representing one of the tools: Deposit Limits, Cool-off Periods and a new Profit and Loss function capability.
Improving industry standards
According to Sky Bet, the tools are aimed at ensuring that betting doesn’t get in the way of enjoying sport, and the campaign is to help customers understand and use these tools on a regular basis.
The new campaign is part of the bookmaker’s commitment to helping the gambling industry in the UK to improve its standards. Sky Bet has previously committed to spending £3.5 million in advertising on the promotion of safer gambling awareness.
Announcing the campaign, the CEO of Sky Betting and Gaming, Richard Flint, said that it was part of the company’s drive to help customers stay informed and safe:
“Research indicates customers increasingly want to bet with trusted companies that provide a safe environment. Advertising forms a part of an increasingly multi-channel dialogue with the public in order to keep making betting and gaming safer and that’s what we are doing here.”
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Andie Hughes is a freelance writer, based in the UK who specialises in sports betting, casino and betting industry news.