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Scientific Games announces major US expansion

business people shaking hands

Betting software producers Scientific Games have announced an agreement with global betting pricing and data supplier, Don Best Sports, in a move that will significantly expand their US presence.

The deal is likely to go through during the fourth quarter of 2018 and will amount to a growth in Scientific Games’ ability to provide B2B sports betting services, while also increasing the range of capabilities for its existing sportsbook solutions.

The President and Chief Executive Officer of Scientific Games, Barry Cottle said that the company had been rapidly expanding into the US market, with a sports betting presence in Delaware, New Jersey and Mississippi, and the acquisition of Don Best would further develop their position as the fledgling sports betting industry in the US grows.

Currently, only a handful of states have implemented regulations to support the establishment of legal sports betting, but many others are in the process of drawing up legislation, following the effective legalisation of sports betting after the Supreme Court decision on the PASPA Act in May.

Real-time trading

Senior Vice President at SG Digital, Keith O’Loughlin, said that the deal would be beneficial for all of the company’s operators, and should go through smoothly:

The impending acquisition of Don Best will be a huge win for us and all of our stakeholders. Don Best already seamlessly integrates into our OpenBet platform, so they will be able to hit the ground running and guide our customers through the process of launching a sportsbook after the deal closes.”

Scientific Games are hoping that the expertise of the Don Best staff in the area of real-time trading, will make their sports betting products even more attractive to US betting operators as the fight to secure market share in the new market intensifies in the months ahead.

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Andie Hughes

Andie Hughes is a UK-based freelance betting and gambling writer with over a decade of experience in the industry, having written for Betfair, ESPN, Boylesports, Sporting Life and various other popular betting sites. Contact Andie at andiehughes73@gmail.com.

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