The New York Jets are reported to be looking for a sports betting sponsor as the NFL season kicks off in earnest this weekend.
This is the first NFL season to take place in the wake of the Supreme Court decision in May that legalized sports betting by ruling that a 1992 Act banning the taking of bets on sporting events was unconstitutional.
In the weeks since that decision, eight racetracks and casinos in New Jersey have announced that they will be offering in-person sports betting, while six others are preparing to offer an online sports betting facility for people located in the state.
Among those taking up the sports betting opportunity are Monmouth Park and Caesars Entertainment, both of which received approval to accept online sports bets from the New Jersey Division of Gaming Enforcement last Friday. Both the Hard Rock Hotel & Casino and Tropicana Atlantic City are going through the process of obtaining online betting licences.
The dramatic upsurge in sports betting has prompted a number of teams to seek links with gambling companies. While neither the New York Jets nor the New York Giants have publicly stated that they will accept casino or sports betting advertisements, local media have reported that the Jets are actively seeking to partner with some of the New Jersey gambling venues, and it is believed that any such sponsorship could be worth up to $1 million over the year.
The door to NFL teams accepting gambling-related sponsorship has been opened by the NFL, which recently announced that it would permit casino adverts at its stadiums. So far only one franchise has pursued that option, but the Dallas Cowboys’ deal with Oklahoma’s WinStar World Casino is unlikely to be the last football-betting company link-up as sports franchises race to take advantage of new financial possibilities.
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Andie Hughes is a UK-based freelance betting and gambling writer with over a decade of experience in the industry, having written for Betfair, ESPN, Boylesports, Sporting Life and various other popular betting sites. Contact Andie at firstname.lastname@example.org.