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New US media launches to meet sports betting demand

supply and demand concept

The legalization of sports betting in the US has led to a corresponding demand for sports-betting related programming and many media outlets have responded.

Last week, CBS premiered SportsLine Edge on its Sports HQ channel, a new show that is based around advice on betting and fantasy sports gaming, and focused on data. The information for the show will come from SportsLine, a site owned by CBS Sports that also provides a subscription service. The show has launched with an initial schedule of 11 hours every week, but according to CBS, that number will increase.

Back in May, the US Supreme Court ruled that a 1992 Act banning sports betting in most states was unconstitutional and in the weeks since then, a number of states, including New Jersey and Delaware, have launched sports betting industries, with many more states set to follow over the next few months.

Sports betting content

CBS isn’t the only broadcasting company that is launching sports betting content. On Monday, Barstool Sports, owned by the Chernin Group, debuted a TV show called Barstool Sports Advisors, featuring a number of Barstool personalities. The show is set to air on TV channels in Boston, Philadelphia, New York and Chicago.

And last week, the Bleacher Report, owned by Turner, launched an NFL-focused show called Simms & Lefkoe: The Show, in which football fans are able to bet on NFL games with host Adam Lefkoe’s money. The show represents the first entry of the Bleacher Report into gambling-themed content, and aims to encourage viewers to access its sports betting information as the sports betting spreads across the US.

Executive Vice President and General Manager of CBS Sports Digital, Jeff Gerttula, said that the Supreme Court decision influenced the decision to launch their show now:

It’s something we would have done anyway, but the long-term value of the [sports-betting] space is much higher now than it was before the Court’s decision. It raised the urgency and the long-term potential for the show.”

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