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Green Light for Gambling.com Expansion

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Affiliate betting group Gambling.com has been given the green light to expand its operations in the US state of New Jersey, the first state to legalise sports betting in the country.

The New Jersey Division of Gaming Enforcement (NJDGE) has approved Gambling.com’s application for an ancillary casino services license for the Group’s US subsidiary, KAX Media America. As a result of the regulatory approval, the Group will now be able to increase its range of commercial agreements with sports betting, online casino and poker operators in New Jersey, which involve operators paying a fixed fee, per-referral fee or revenue sharing percentage to the Group.

The approval is a major boost for the Group as it tries to expand further in what is one of the world’s fastest-growing betting markets. New Jersey was the focal point of a protracted legal battle that ultimately led to the Supreme Court effectively legalizing sports betting last May.

Speaking about the development, the Group’s CEO, Charles Gillespie, said that they had been actively working in the state for twelve months, and that the approval from the NJDGE would enable them to increase their presence, as well as signalling their intent:

It also demonstrates our commitment to working with New Jersey to make the state the model for licensing and regulating affiliates, as more states come online with gaming and sports betting in 2019 and 2020.”

A number of operators in the gambling industry have been attempting to make inroads into the new US market in recent months, but Gambling.com has been one of the most successful. Last month, it reported a 63 percent rise in revenue, which has coincided with its expanding operations in the US. The Group has also been active in gaining access to the newly re-regulated Swedish betting sector.

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