The Football Pools has announced that it will be launching a new sportsbook and gaming platform using technology supplied by FSB Tech, as part of an ongoing revamp of the site’s online services.
FSB have been asked to produce a complete sportsbook platform, which will run alongside the existing roster of classic Football Pools products along with a new ‘Footie5’ game, which will be a free-to-play, five-match predictor competition.
The announcement is another indication that the Football Balls is attempting to offer an expanded digital product. In June 2017, the company was sold to London private equity company OpCapita for £38 million, who placed Derek Lloyd as the company’s new Chief Executive.
Speaking about the deal with FSB, Lloyd said that The Football Pools had chosen FSB for their strong record in delivering sports betting products, and in particular, they were attracted by FSB’s in-play betting technology, which he said would help to boost the betting service they were able to offer.
New betting infrastructure
The Football Pools dates back to the 1950s and for several decades was the main form of sports betting for most people in the UK, although it began to decline in popularity with the advent of the National Lottery in 1994, and the rapid expansion of online betting.
As a result of the deal, FSB will be The Football Pools main betting platform supplier, providing them with an entirely new betting infrastructure, which will include a number of new features such as real-time algorithmic pricing models and reactive in-play odds. FSB has also been asked to support The Football Pools with its wider digital operations, including player bonus functions.
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Andie Hughes is a UK-based freelance betting and gambling writer with over a decade of experience in the industry, having written for Betfair, ESPN, Boylesports, Sporting Life and various other popular betting sites. Contact Andie at firstname.lastname@example.org.