After the announcement earlier this week that American Football teams would be able to enter into partnerships with casinos, the Dallas Cowboys have announced that Thackerville’s WinStar World Casino are to become an exclusive partner.
The change in the rules regarding sponsorship is expected to be very profitable for NFL teams in the coming years. Dallas Cowboys Owner, President and General Manager, Jerry Jones said at a news conference announcing the new deal:
The Dallas Cowboys take great pride in aligning themselves with the best brands in the world. It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”
Exciting Times Ahead
The casino has local connections in Dallas. That’s because the WinStar World Casino is owned by the Chickasaw Nation, which is situated just north of the Texas-Oklahoma border along Interstate 35. Chickasaw Nation Gov. Bill Anoatubby said that hundreds of Chickasaws live in the Dallas area “and the Dallas Cowboys are a vital part of the community.” He added that although the agreement is a “great business deal” that’s not the only reason they have joined in partnership with the NFL team, and the casino is “excited to be involved with the Dallas Cowboys and the Jones family.”
The WinStar World Casino and Resort is the largest casino resort in the state of Oklahoma. As well as playing in their casino that features weekly poker tournaments, there’s also a Hotel, Global Event Centre, the WinStar Golf Course, shopping boutiques and Spa.
Hopefully the new sponsorship deal will bring some luck for the Dallas Cowboys who haven’t reached the Super Bowl since they were winners in 1995. Last season saw them finish second in the NFL East failing to make the play-offs.
Image From Deaan Bertoncelj / Shutterstock.com
Steve Ashfield is a freelance writer who has a wide range of experience covering various aspects of the gambling industry. Over the years he has edited professional wrestling magazines, written horse racing tips, and covered news on a variety of different sports. Contact Steve at email@example.com.