Caesars launch mobile sports betting service

mobile sports betting

Well-known casino operator Caesars Entertainment has joined the rapidly growing New Jersey sports betting market, by offering mobile sports betting.

The mobile service will be available through the Caesars Casino & Sports App, which can be downloaded for iOS and Android users, and will allow anyone based in New Jersey to wager on a range of sports bets, including the NFL, which kicked off on Thursday. Users will also be able to access 400 popular casino games, including slots and video poker.

The move follows May’s Supreme Court ruling on the 1992 PASPA Act which opened the way for legalised intra-state sports betting, and New Jersey has been one of the first states to develop its sports betting sector. Caesars has already begun to accept sports bets in two of its casino venues in the state, along with two sites in Mississippi.

Growth strategy

Caesars is one of the largest gaming companies in the US and has an ongoing partnership with technology operator Scientific Games, who provide its mobile betting software, through the OpenBet technology, along with much of its casino technology.

The Supreme Court decision that opened the way for sports betting did not permit inter-state sports betting, so Caesars customers in the Tri-state area will only be able to make sports bets through the new app extension when they are physically located in the Garden State.

Caesars has also stated that as part of its sports betting growth strategy, the company is planning to set up new retail locations offering sports betting and to expand its mobile sports betting option into other states. So far, New Jersey, Delaware and Mississippi have led the way in developing sports betting, but other states are expected to announce legal frameworks to benefit from the potential boost to state revenue associated with sports betting.

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