2018 World Cup boosts Danish gambling revenues

coin with danish flag and euros

We all have memories from the 2018 World Cup, and for Denmark’s regulated gambling market, the tournament gave them a memorable 11.5% rise in figures released for the second quarter of 2018.

Although the Danish side only made it through to the last sixteen before being knocked out by eventual runners-up, Croatia, the tournament still attracted the interest of gamblers in the country. Figured released on Wednesday (October 3) by the Spillemyndigheden regulatory agency show Danish-licensed gambling operators had revenues of DKK1.63b (US$248m) in the three months ending June 30, an 11.5% increase over the same period for the previous financial year. It’s also 7% higher than this year’s first quarter total.

Qualifying So Important

Whereas it’s often online casino revenue that is responsible for revenue increases, this time it was the 2018 World Cup that was a driving factor and that bodes well for the next quarterly figures as the tournament concluded in July. Betting turnover with Danish-licensed operators increased by 72.5% from the 2014 World Cup but that’s probably due to the fact Denmark failed to qualify for that tournament. Figures were up 13% from Euro 2016, which the Danes also didn’t play in.

Another factor was the introduction of animal-based races to Danish betting licensees’ lists. Overall betting revenue was DKK648m, a rise of nearly 25% on the previous year. A third of betting revenue came from offline business, with 47.8% coming from mobile betting channels. That method also dominated betting turnover accounting for 54.5%.

Online casino revenue figures were also on the up, with figures increasing by 17.4% compared to the previous figures. Slot games did best with a 66.4% share, with roulette on 15.9% and blackjack 12.3%. Not such good news for bingo as that was down by DKK2.8m from the previous quarter.

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