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1x Bet announces Italian football deal

italian football in back of net concept

Well known European bookmaker 1xBet have announced that they will be the International Presenting Partner for coverage of the top flight of Italian football from 2018 to 2021 in the European, African, Middle East, and American markets.

The announcement comes after Interregional Sports Group (ISG) renewed its deal as the International Presenting Sponsor (IPS) covering Italy’s top football league, a new category that was launched in the 2015/16 Italian season. ISG extended its deal in August, and speaking about the link-up with 1xBet, the joint Chairman of ISG, Simon Burgess, said that he was optimistic that associating with the top teams in Italian football would be a significant benefit for 1xBet:

We are delighted to have 1xBet as a partner. We are confident that Serie A will enable 1xBet to boost its brand courtesy of a direct link with its target audience.”

Activation programmes

Under the terms of the new agreement, 1xBet material and logos will appear in all the match graphics, idents and other virtual advertising for every live Serie A game, across all of the platforms that are relevant to the various regions included in the sponsorship.

1xBet have also announced that they will be launching activation programmes to support the new sponsorship deal in each of its territories. A spokesperson for 1xBet said that the company was hoping to contribute to Italian football, and to offer a great Serie A betting experience.

The announcement by ISG was made just a few days after they unveiled the opening stage of their sponsorship package arrangement with Formula One, which will be the first of its kind.

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