Paddy Power Betfair Will Be The Mirror’s Number One Racing Sponsor
The London-listed gaming operator Paddy Power Betfair has signed on to be the Daily Mirror’s major Saturday horse racing sponsor for the 2016 horse racing season, in a deal which will see PPB enjoy major branding exposure through the Daily Mirror’s racing lift-out that is issued free with the newspaper.
Paddy Power Betfair will also receive significant exposure through the sports section of the Daliy Mirror’s online website and also through other Mirror outlets such as its downloaded mobile app.
The Mirror has been busy of late signing up sport sponsorship’s with another UK operator, William Hill, recently signing on to be the newspapers official football betting partner for the 2016/2017 season.
Comment From Paddy Power Betfair
Upon the announcement of the new sponsorship deal Mr Stephen Mault, who acts in the role of Head of Marketing at Paddy Power Betfair, paid tribute to the Daily Mirror who he says has a long association with the horse racing industry and also possesses content and editorial standards of the highest quality.
Comment From The Daily Mirror
Mr Andy Atkinson, who acts in the role of Sales Director at the Daily Mirror’s owner Trinity Mirror, spoke of the newspapers lengthy involvement with the horse racing industry which has a led to a loyal and engaged reading audience which can now access its content through both online and print mediums.
Mr Atkinson also spoke of the unique position the Mirror is in to be able to offer sponsors large and highly targetable audiences which will be of great use to Paddy Power Betfair and others looking to partner up with the daily.