The Bookmaker Is Sponsoring A Host of Top Races During Victoria’s Spring Carnival
The United Kingdom bookmaker Ladbrokes has extended its commercial partnership with Australia’s Melbourne Racing Club which will see it earn naming rights for a number of Australia’s best known and top level horse races.
Under the new extended deal Ladbrokes will gain the naming rights for the Caulfield Guineas Day, which includes the well-known Group 1 thoroughbred race going by the same name, and the another famous Group 1 race, the Caulfield Stakes, which will now be known as the Group 1 Ladbrokes Stakes.
Up to one thousand Ladbrokes customers will be entitled to free entry to the Caulfield Racecourse on the 8th of October when the Guineas Day takes place, and Sandown Racecourse in the state of Victoria will continue to be known as Ladbrokes Park as well.
Additionally, Ladbrokes will continue its association with number of Group 1 horse races including Victoria’s only top level race for two-year old horses, the Blue Diamond Stakes; the C.F. Orr Stakes; and a host of other group and listed races that will be run at the Melbourne Racing Club’s three nominated race tracks.
Ladbrokes current association with the Melbourne Racing Club began in October 2015 when they took over as the official corporate bookmaker and sponsor, replacing the previous major sponsor William Hill.
Comment From Ladbrokes
Upon the announcement of the deal Mr Roger Oldridge, who acts in the role of Head of Media at Ladbrokes Australia, said that the new partnership extension is a significant investment in the Melbourne Racing Club and the horse racing industry as a whole, which is a commitment that Ladbroke’s see as being vital for the long term sustainability of all parties involved.
Mr Oldridge would not be drawn into the figures involved in the partnership extension, but he did say the amount could be considered as a heavy investment in both the Melbourne Racing Club and in Australian horse racing industry.
Comment From Melbourne Racing Club
Commenting on the new partnership extension Mr Brodie Arnhold, who acts in the role of Chief Executive Officer at the Melbourne Racing Club, said that since the commercial relationship between the two had formed Ladbrokes have proven to be an excellent partner and that the team behind the Club were keen for the partnership to continue.
Speaking on the commercial investment made by Ladbrokes, Mr Arnhold said that is was very valuable to an organisation like his, and that the willingness of Ladbrokes to integrate into areas of business outside of race naming rights showed that Ladbrokes has a great interest and passion for Australian horse racing and its sustainability.