When you place a bet at any of the many different Sportsbooks each of the betting opportunities that are going to be offered to you will see the operator of that site having a built in profit margin, and that profit margin is known as juice.
As a sports bettor you should be actively seeking out the sportsbook and sports betting sites that have the lowest juice on offer for that means you will then not be required to place higher valued bets and wagers to win the same amount of cash from your winning sports bets as you would do when betting at sites with a higher amount of juice.


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