The UK Gaming Operator Is Increasing Its App Advertising
The United Kingdom gaming operator Gala Coral Group Ltd is set to up the exposure of its dedicated gaming app – Coral Vegas – by undertaking a new and extensive advertisement campaign.
The 3 month advertising blitz is being driven by Cravens, who are a Newcastle based advertising firm, and the Moving Picture Company, who are based out of London and have recently been involved with the latest movie adaptation of The Jungle Book.
The advertisements are set within an urban jungle theme with the lead character, a CGI created feline by the name of Electric Tiger, seen slinking around the streets and acting in a very mysterious yet appealing manner.
The Moving Picture Company is said to of taken inspiration from Coral’s Coral Vegas app when creating the Electric Tiger character, which is says is, like the app, “dynamic” and “fast”.
The advertisement received its first airing on Monday night of this week immediately following the English Premier League game between Sunderland and Everton, and further exposure can now be expected through Sky TV, the Discovery Channel and in movie cinema outlets across the UK.