Kansspelautoriteit, the Dutch betting operator, circulated a cease and desist command to performance marketing corporation Catena Media on 15th August 2017. This order was issued subsequent to the discovery of the respective marketing company broadcasting distinct iGaming brands in a way that had disregarded the gaming regulations of Netherlands.
Catena Media has its headquarters based in Sliema, Malta. It is a lead generation corporation which sponsors online betting facilities to customers all across the globe via its developing network of affiliate sites. In the year of 2016, the corporation made news by attaining famous iGaming portal AskGamblers for a sum of €15 million.
Targetting Dutch Players via iGaming Operators
According to Kansspelautoriteit’s order, Catena Media had earlier aimed at Dutch players by publicizing the iGaming donations of distinct operators on various sites. A few websites where iGaming is offered by different operators are pellenoverzicht.com, netentcasino.nl and gokoverzicht.com. After the disclosure of the cease and desist order, the sites cannot be visited from within the Netherlands.
The declaration regarding Catena Media being censured by the Netherlands Gaming Authority arrives soon after the regulator brought in the fresh set of rules. These set of regulations notably restricted the arrangement of online betting facilities in the nation.
Catena Media, the Malta-situated corporation, needed to cease its advertising activities in the nation and to avoid engaging in such activities in future. The Netherlands Gaming Authority also briefed Catena Media that the company would be charged a fine of up to €21,000, if it fails to abide with the lately delivered order.
In 2014, the Netherlands Gaming Authority submitted an agreement with numerous payment service providers to deal with unlawful online betting offerings. Under this concurrence, the payment service providers would deny granting their services to unlawful online betting operators earlier charged by the Netherlands Gaming Authority and stop any existing service arrangement to such operators.
Commonly speaking, the unofficial provision of supplies of this kind is forbidden in the Netherlands, though global iGaming operators have been aiming Dutch gamers in a gray zone for long. Although, the novel orders of Kansspelautoriteit obstructed their Dutch-facing activities considerably.
Enforcements by Netherlands Gaming Authority
Among the freshly proposed rules, one rule states that iGaming operators as well as their affiliates are not permitted to aim local players by utilizing usual Dutch figures like tulips and windmills. In supplement to it, .nl affiliate sites are restricted from conducting Dutch players to .com iGaming sites.
Operators that have been unsuccessful in blocking traffic from the nation are also treated as ones to be not abiding by its betting regulations. Such operators who have failed to block traffic from Netherlands may face criticism from Kansspelautoriteit gambling operator.
The Netherlands has initiated a procedure for the control of its online betting industry, though lawmakers have not made any compelling development since last summer, when an iGaming bill was chosen in favor by the Dutch Lower House. It is presently up to the Senate to pass the legislative segment, but many anticipate that it would take some additional time before it actually happens.
According to Dutch Ministry of Security and Justice administrators who took part in this year’s edition of the Gaming in Holland Conference, it will not be before July 2018 that Netherlands will control its betting industry and make room for licensed iGaming operations. The Dutch Ministry of Security and Justice is responsible for managing the rule of law in the Netherlands and works towards a secure, fair society by providing legal security to the people.