The International Gambling Operator Is Sponsoring A Top ESports Team
The international gambling operator Betway has sort to increase its eSports exposure through a new sponsorship deal that it has reached with top Swedish team Ninjas in Pyjamas.
The new deal is said to be in the six figures region and it highlights the growing importance with which eSports are now viewed.
For their money Betway will be receiving ownerships rights for all of Ninja in Pyjamas content, as well as direct access to team members for promotional purposes, and brand exposure through the player’s competition shirts and at their own dedicated gaming venue.
With a potential viewing audience of millions in an ever-growing market, Betway is of the opinion that the eSports sector of the gaming market is worth their considerable attention, and this latest move is a continuation of their interest which became notable in 2015 when they launched a dedicated eSports website.
For their part Ninjas in Pyjamas are a highly recognisable name in eSports with a competitive history dating back to the year 2000.
The main gaming titles that they compete in are Counter Strike: Global Offensive, Dota 2 and League of Legends.