The Operator Is Investing In The Top Football Cup Competition In The Country
The Gaming operator Betway is increasing its exposure in Belgium football with news of a new sponsorship deal that it has just struck.
Having recently signed up as the official betting partner of Belgian football club Anderlecht, Betway will also now be sponsoring the leading football cup competition in the European country.
The deal has been struck between Betway and the Belgian Football Association, and its associated top flight Pro League, and it will see the operator become the official betting partner of the Belgian Cup, which is the equivalent of the FA Cup which takes place in the United Kingdom each year.
Currently known as the Croky Cup, the completion was founded in 1911 and top Belgian team Club Brugge K.V. currently holds the record for most wins, while Standard Liege is the current cup holder after beating Club Brugge K.V. in last year’s final.
This latest sponsorship deal will strengthen Betway’s branding in Belgium where it offers licensed gaming opportunities though its online portal Betway.be.