The Canadian Regulator And The Vancouver Canucks Are Looking To Raise Charitable Funds
The Canadian gambling regulator, the British Columbia Lottery Corporation (BCLC), has agreed to partner with the Canadian ice hockey team, the Vancouver Canucks, in a multiple year deal that will see the two raise money together for the teams’ charitable arm through a series of online charitable raffles.
The agreement between the two is the first time that a partnership between a localised lottery operator and a Canadian has featured online, and it will be used to raise monies for the Canucks for Kids Fund.
The BCLC’s PlayNow.com online destination will be powering the online raffle, which will be available to British Columbia residents aged 19 and over through desktop and mobile devices.
The Canucks for Kids Fund charitable raffle, which will be taking place at all of the Canucks’ home and away matches, is a separate entity to the charity draws that are already being carried out by Bump 50:50 at the ice hockey teams’ home stadium, the Rogers Arena.
The money raised from the new raffle will be used to help support a variety of charitable causes which are focused on children’s health including health and education in the British Columbia area.
The new online raffles are expected to generate big jackpots due to their popularity and availability, and last year, the Rogers Arena raffles run by Bump 50:50 raised approximately CAD$65,000 to $100,000 per game, and generated over CAD$1,000,000 for the Canucks for Kids Fund.
The Canucks For Kids Fund has raised over CAD $52 million for children’s’ charities since its inception 31 years ago.